Branding

Fa Gai merges Hong Kong's urban edge with refined sophistication, inspired by Fa Gai Street — or "Flower Street." A bold industrial typeface paired with abstract floral motifs balances raw energy and delicate beauty, reflecting a venue that is equal parts floral-inspired cocktail lounge and lively nightlife destination.

Drunk Ape is a cocktail brand built around two adventurous monkeys, Dav and Al, whose quirky personalities drive the entire identity. A dual-logo system pairs a sleek geometric mark for premium packaging with a lively hand-drawn version for cans — bold colours, expressive typography, and dynamic illustrations designed to stand out on shelves and behind any bar.

Born from the pull of the open sea, Somewhere South is a lifestyle apparel brand that wears its attitude on its sleeve. Inspired by salt-air living and coastal culture, the identity leans into bold nautical graphics, a sun-bleached aesthetic, and an effortlessly cool edge. Built for those who always drift toward the water — salty by nature, cool by design.

Scruff is a dog bandana brand built from the ground up, rooted in bold colour patterns, neighbourhood energy, and a heavy nod to 90s hip hop culture. The identity rejects the predictable world of cute pet accessories - instead, it brings swagger, street credibility, and a crew mentality to every dog on the block.

Peng Leng Jeng brought the raw soul of Hong Kong's dai pai dong culture to the Asia 50 Best pop-up stage. Locofo Studio handled the full activation identity - from stickers and collateral to the booth design — capturing the grit and organised chaos of open-air street dining and translating it into a tactile, immersive event experience.

Art Central brought Locofo Studio to the floor of Hong Kong's premier contemporary art fair. Working alongside Black Sheep, we designed their F&B booth identity — pairing bold display fonts with expressive scripts to create a dynamic typographic energy that held its own in one of the city's most visually charged spaces.

Havaianas Brazil Box captures the heat, colour, and relentless energy of Rio's streets in a single unboxing experience. Locofo Studio channelled the spirit of a Brazilian summer — bold movement, sun-soaked palettes, and the carefree rhythm of beach culture — into a dynamic package design worthy of the world's most iconic flip flop brand.

Havaianas 4Nite takes the brand after dark. Built around a space-inspired, glow-in-the-dark aesthetic, Locofo Studio developed glowing illustrations and bold graphic treatments designed to make the flip flops leap off the shelf — a collection that comes alive under the lights and owns the night.

The branding concept merges Hong Kong's urban edge with refined sophistication, inspired by Fa Gai Street, or "Flower Street." A bold, industrial typeface paired with abstract floral motifs balances raw energy and delicate beauty, reflecting the venue as both a floral-inspired cocktail lounge and a lively nightlife spot. A monochrome palette with metallic accents reinforces this harmony of grit and glamour, subtly honouring the street's botanical past while projecting a strikingly modern identity.

This cocktail brand's identity centres on two adventurous monkeys, Dav and Al, whose quirky personalities bring a fun, relatable vibe. A dual-logo system ensures versatility: a sleek geometric mark for premium box packaging and a lively hand-drawn version for cans. Bright colours, bold typography, and dynamic illustrations complete a storytelling-driven design that's both eye-catching on shelves and engaging for bars and retailers.

Common Unity is a music label rooted in the sound of the streets. From boom bap to hip hop jazz, the branding captures the raw authenticity of urban music culture — Locofo Studio developed the logo, vinyl macarons, and cover artwork into a cohesive identity that feels as honest and gritty as the music itself.

Plastic Pirates is a Hong Kong-based initiative turning ocean plastic into everyday objects. By rescuing waste from the sea and transforming it into tables, benches, plates, and more, the brand champions a circular approach to sustainability — proving that what the ocean gives back can be made useful, beautiful, and lasting.